The Modifying Function of Area Television Sports Broadcasting

If you will find been a single immutable rule all through American tv background, it has been local news. Just about from the moment the station very first signed on air, they began carrying neighborhood information where sports activities constantly performed a major part. A lack of reliable programming resources in these early years led several stations to show to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its initial broadcast was a specialist baseball activity ("NBC History", 2003). When building regional newscasts to go well with their viewers, these stations ordinarily included sports and weather. As an example, in 1961 WKMG commenced its 1st whole-time information Section in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The record of," 2003).

Sporting activities have held a dominant posture in area information broadcasting for various yrs, but current business trends have known as into query this position. Segmented audiences, changing demographics, and declining information profitability have compelled the station to reexamine its regional sports activities segment. “Sports is among the last parts of Tv set in which individuals do issues just how they generally have,” states television govt Elliott Wiser. “(Nowadays) a fresh method is necessary” (Deggans, 2000).

Challenge for Regional TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby Television set Sports activities

None of the is Excellent news with the regional television athletics sector, which is ever more below scrutiny from station execs. Irrespective of its standard existence inside of area newscasts, sports activities have extensive been viewed as a "tuning" aspect. As outlined by a survey with the Radio and tv News Directors Basis, only 31% of viewers said they have been 'very intrigued' in athletics and 32% were 'considerably fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity during the weather. "Athletics are exceptionally polarizing." stated television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Experiments have proven that Girls are considerably less considering athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not one person is listening is not a great use of air time" (Deggans, 2000).

Some stations have eradicated the sport, while others have lowered their allotted time. Dependant upon the working day of your 7 days (weekends have more sports time), sports segments have traditionally received in between three and five minutes of local information protection. Given that range is all the way down to a couple of minute. In 2002, Pittsburgh's KDKA Minimize time for sporting activities by just a few and also a 50 스포츠중계 percent minutes for three hrs of news. Other people within the industry have implemented new strategies, which include athletics stories that focus more on people today than scores or cater to the broader news viewers. "What we are looking to do now's treat sporting activities as information," states KDKA information director Al Blinke. “We wish to do one thing past sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a reflection with the incredible upheaval taking place through broadcast news. Should the sports activities sector is no longer Safe and sound, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] design.”

On a more rapid level, improvements within the area sports activities sector instantly have an effect on Many aspiring sportscasters. Stations which might be reducing their dedication to sporting activities may also be lessening their sports activities workforce degrees, which impacts The work industry. A further news director explained, "[Sporting activities on newscasts] is dying." “We went from two complete-time sportsmen to 1 complete-time, just one in charge of the news 3 times a week, and it was a combat to remain there.”

Similarly important, adjustments in how sporting activities are presented are forcing sports broadcasters to understand new procedures. Now not can sportscasters concentrate on scoring. They've got for making the presentation extra engaging for regular followers. This can be also critical for journalism educational facilities across the nation, which need to document what stations want within the sports sector and update their instruction curricula.

Will these adjustments operate or persist? Athletics journalist Chuck Finder (2002) commented about the transform in KDKA, “Permit’s reserve closing judgment until eventually September, if the Steelers, faculty, and highschool football seasons start in earnest. Then the station will probably be . There's an error in clock administration.”

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